MFJ Reviews Ooh I Love
UPDATE: As of March 31, 2011, Ooh I Love website has shut down after its parent company, Entertainment Shopping AG, filed for bankruptcy. They were sued by several individuals and states and were being asked to pay millions of dollars that had resulted to bankruptcy.
In an effort to share with you the latest craze in the fashion world, MFJ has taken the risk to give the website “Ooh I Love” a try. What if I tell you that you can win a Chanel for less than 10 bucks? I know it sounds crazy, right? And hello? Who will ever believe it’s an authentic Chanel if you only got it for less than 10 USD? Well I do! I have mentioned “Ooh I Love” in a previous post. But I’m just gonna give you a more detailed explanation, after having tried it out myself. People are winning authentic designer items for prices that are way INSANE! But how can the company/website “Ooh I Love” offer such an amazing bargain? Let me show you!
I recently won a pair of Chanel earrings for $3 USD… It’s my second win and my second attempt to bid. You can say it’s beginner’s luck. 
$3 for $326?
The original price of this Chanel costume jewelry is roughly about $326 (with California taxes/handling). I won the earrings for only $3 as you can see in the highlighted green box in the image above. If you don’t try to analyze the whole thing, you’ll definitely think it’s a scam. Anyone will. I mean, how could a company sell a $300++ pair of earrings for $3? That’s what I thought at first when I heard about “Ooh I Love”. In fact, I just ignored it. But for some reason, I saw an ad again and decided to take a closer look.
Number of Bidders
As you can see in the photo above, the one highlighted with a red box shows the bid history. It only shows the last 10 bids at any given time. So more or less, you’ll have an idea of how many bidders are fighting against each other to win the product being auctioned. These were just some of the bidders who stood by ’til the end. There were a couple of other bidders earlier who either ran out of bids or just stopped bidding. So in the screen shot above, there were 3 of us battling it out. But let’s just give a ballpark estimate of a total of 10 bidders from the start of the auction – and that’s already a conservative estimate! That would mean there were 10 bidders who had purchased at the least the cheapest 30 Bid Pack for $29.99. Bidders have to buy their bids in order to bid on an item. While they give you 1 free bid when you register (it’s free by the way), 99% of the time, it’s not gonna last to win you an auction.
Let’s calculate: 10 bidders x $29.99 = $299.99 -> that’s “Ooh I Love’s” sales even before the auction has started.
Real Bid Price
While you only see that I won the item for $3 USD, I actually paid $25.77 for it. Why? Each time you bid, only 2 cents will be added to the auction price. That’s what makes it so awesome – because that’s the very reason why items are won for $10 USD or less, with the exception of in-demand bags like LV which can go as high as say… $160 – but is totally not bad at all for a $1,200 bag, right? Well anyway, while the winner will pay for the final auction price, in this example, I’ll be paying $3 (plus shipping), I have also used up 23 bids x .99 cents = $22.77. So imagine how many bids the other bidders have lost in trying to win the item. Some will go back to buy another 30-bid pack which will mean more income for the company, “Ooh I Love”.
When Ooh I Love Wins Big
Now how about I show you when “Ooh I love” wins big time? And when I say big time, I mean BIG TIME! And let me tell you, I’ve seen these instances personally… not just once but several times. Take a look at the Louis Vuitton Tivoli GM below. The winner bought it for $1,746.31 which is more than the retail price of the bag. Instead of saving, the winner paid for it for 12% more.
Now let’s take a look at the auction page…
The winner bought the item for $133.60. However, it took her 1,629 bids – which means $1,629 USD in bids! So that’s $1,746.31! But aside from “Ooh I Love’s” earnings from the winner, they also won big time from the rest of the bidders.
Let’s calculate: $133.60 bids (DIVIDED BY) 0.02 cents (because 1 bid will add 0.2 cents to the price) = $6,680 in earnings (MINUS value of the bag) $1,557 (CA taxes, handling) = $5,123 in EARNINGS – for auctioning JUST 1 bag!
Thumbs Up for Ooh I Love
Now as I said, I won a pair of Chanel earrings for $3 plus 23 bids = $25.77. I saved big time but “Ooh I Love” still earned! Now I’m awaiting for my pair of earrings. And when it arrives, I’ll share it here and update you so we will all finally put the question “Is it authentic?” to rest. But judging the earnings and hearing from other winners (who were even able to exchange the item at the boutique because the items you win come with their respective gift receipts from the label), I am positive.
So now do you understand why I know “Ooh I Love” can afford to sell designer items for way way less than the retail price? They are genius, right?
Xo,
hi! same thing happen to me i won tory burch reva flats last mar 6 and $100 Tiffany gift card on the following week. i emailed them about my won items and they replied on mar. 30,2011 ” we apologize for the inconvenience and the delay for your item. we are currently experiencing technical difficulty and are working hard at having things up and running as soon as possible”
and Now the site was Closed what will happen to the items that we won??? and they still have auctions on that day even though they know they will shut down the site. too bad =(
They are bankrupt.. told ya..they were a rip off
I think they filed bankruptcy because of the lawsuit filed against them, doesn’t necessarily mean they were a rip off. I got my items and they were all authentic.
IA, I think they filed bankruptcy due to the lawsuit too. A lot of companies do that to avoid paying up…I went through those court docs & it seemed like an iron clad case. @Fashion Juice (Admin)
I received an email that they were going to refund me…just got it 2day!
thanks segrover for sharing this.
So everyone who have been worried about their purchases and credits, you’re going to receive your refund!
Any chance of anyone getting them to agree to give the item that was won? I kind of got into a email war with them. I won a beautiful LV purse on March 29 2011 (my first and only) and when I tried to pay they told me it there was technical difficulties. Then 2 days later the site was down. They sent me this email on April 7:
“Hi, We would like to inform you that we have processed a refund $250 for unused bids and the credit will reflect in in your account in 7-10 business days. Thank you for your understanding and any inconvenience is highly regretted. Warm Regards,Oohilove
Support Teamwww.oohilove.com”
I responded back and told them that I appreciate the refund on the bids but I wanted my purse. They told me this:
“Hi Kinita,
We regret to inform you that as we will not be able to ship out your won auctions. Therefore, we have processed a refund for the end auction price and the credit for the bids that were used on Louis Vuitton Artsy MM auction.It may take up to 7-10 business days to see this refund in your account. Thank you for your understanding and any inconvenience is highly regretted.
Oohilove Support Team
http://www.oohilove.com”
I responded with the following and STILL haven’t heard back. Any advice?
“Hello,
I’m sorry but I don’t really understand what is happening. In order to have a auction, wouldn’t that product have to be available to your company? Am I not receiving the purse because there is no purse or because the company is choosing not to give it to me? And if there is no purse and I entered into a legal binding agreement that “guarantees” me either the product or the value of that product in the form of a visa gift card then why am I being denied what I have won? I am very frustrated and frankly the time and money I lost trying to win a product can not be completely “refunded” to me. I paid money to win a product. I won that product. Why can I not have it? I do not find this acceptable at all.”
Hi Kinita! They have filed bankruptcy because they were sued by a couple of people who have a really good case against them, proving that their process is like a gambling site. I’m sure they will be a losing a ton of money in the case. Aside from that, they are being shut down by the government.
I understand the frustration of not getting the bag that you won but good thing they are refunding you for all the money that you used to pay for your bids and to pay for the auction price of the bag. The thing is, whenever OohILove auctions an item, some of them are already at hand while some will still be ordered once it has been won. That’s why if they haven’t received or ordered your bag when they shut down, it’s most likely you won’t be getting the bag anymore. I guess they have canceled all their orders noting that they are already bankrupt from the lawsuit plus refunding all the members who have paid for bids and/or items.
I didn’t know that the government shut them down as well! Thank you for the information. I haven’t received my refund yet but hopefully this week I will. *sigh* I guess my penny auction days are over for now. I’m pretty discouraged.
Hi Kinita, there’s no official announcement about that but knowing that they are being sued because they resemble gambling practices or websites and noting that gambling websites are illegal in majority of the states in the US, it would be likely that the govt will shut them down after the case is processed. This is not just for Ooh I Love but for all the penny auction sites in the US.
@kinita
I got a similar email from them as well. They told me that they’re regretted that they couldn’t send me the item I won on March 7th, and that they will give me refund of the end auction price along with the unused bids left. Well, it took them the whole month to tell me they couldn’t send my gucci bag. I mean a few days before that, they still asked me to wait.
I send them an email and asked them to give me refund on ALL the money that I spend on the month of March 2011 because that’s when I started to play. If they already knew that this day will come then they should just let us bid only on the items that they have in-stock that they going to ship out and shouldn’t accept anymore money or credit cards from people to buy bids. If I knew the website going to shut down then I will not even start playing or waste all my time sitting there to watch the auction. I mean I spend hundreds of dollars up there and won only one item and now I still didn’t receive it. Anyway, they didn’t respond to me yet so I just have my credit card investigate in that.
If they’re being sued b/c they’re like a gambling site then what about the other penny auction sites? Will they be shut down eventually too? Maybe they’re operated out of non US countries and will stay open like those online gaming sites. This whole situation has made me even more cautious of penny auction sites. Too bad I was hoping to win something too!
bvla,
I COMPLETELY agree with you. It takes a lot of time and money to eventually win and they should not have allowed us to waste our money bidding on items that they didn’t have or had no intentions of providing. I asked them to refund me the retail amount of the purse that I won. They refused. *sigh*
For anyone who needs to get a refund for auctions won at Ooh I love and unused bids, contact allied wallet and they will help you. I just got $1500 refunded to me. I had won 3 handbags. Yes, I would have liked the handbags, but at least I got some money back.
@above comment, you make no sense…
nice